Major Driving Forces for The Indian SME Pharmaceutical Industry: Using Porter's Five Forces Framework for A Comparative Analysis

نویسندگان

چکیده

The author aims to study the major driving forces that affect operational efficiency of Indian pharmaceutical industry with special reference SME companies in India. For this, Porter's Five Force Model is used as a frame gauge effect various environmental and regulatory working industry, using Regression Analysis main tool. reliability equation derived from showed competitive rivalry among existing firms strongest force, followed by bargaining power buyers, threat new entrants, suppliers, substitute products order. Many researchers have studied Porter model theory, others different aspects industry. However, there needs be more research on analysis pharma model, apart pioneering work Michael Dobbs. This follows his footprints applies units. will find this practical value, especially for industries can use outcomes devise their strategies growth competition assessment.

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ژورنال

عنوان ژورنال: International journal of life science and pharma research

سال: 2023

ISSN: ['2250-0480']

DOI: https://doi.org/10.22376/ijlpr.2023.13.4.sp6.l100-l108